Lunarpages Dedicated IP address
On shared hosting usually your hosting account shares the same IP address with many other accounts. If you purchase dedicated IP address it will be assigned only to your account (it will be shared only with between your web sites). Having a dedicated IP address is not mandatory, but it is good because it may help you get better rankings in search engines, or if you want to install SSL certificate for your websites. SSL certificates required dedicated IP address and allow secure transfer of data between the visitor(client) and website server(host). Also your primary website will be accessible by just typing the address in your favorite browser(firefox, opera etc). To buy dedicated IP address from Lunarpages (available on every hosting plan), login in your control panel at https://account.lunarpages.com, and go to upgrades/addons page where you will find an option to buy. Price is $4.95 monthly and it will take few days to be assigned to your account.